Ageless – Consumer Insight Report

WGSN.com, March 2007 (with Verity Magdalino and Ruth Marshall-Johnson).

Embrace the fundamental shift to the older consumer. We are your new customer majority. We are wealthy, sophisticated and youthful. We demand your attention.

This report focuses primarily on leading-edge baby boomers (born 1946-55) who are entering the pre-senior population, replacing the World War Two generation. It aims to represent attitudes primarily of consumers in the over-55 (young elderly) category.

Attitudes in this report are specific to the US and UK that are, in differing degrees, also present in Europe, Australia, Canada, Japan and Hong Kong.

TO ACCESS THE FULL REPORT, HEAD TO WWW.WGSN.COM (site requires password)

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