Posts Tagged ‘brazil’

Baby Steps in Brazil

Financial Times, June 30 2007 In a video clip on Brazilian news service UOL’s website, a model at January’s São Paulo Fashion Week, when asked what she understood by the term “sustainability”, responded that it meant she was earning enough to live on. Apparently, when it comes to environmental issues in Brazil – home to […]

Rio de Janeiro Guide

WGSN.com: Beautiful yet often brutal, tropically lush yet starkly urban, sophisticated yet populist, Rio de Janeiro inspires fierce loyalty in its carioca inhabitants and seduces thousands of tourists every year. You can view the Rio de Janeiro guide as a PDF, although it’s now out of date. For a recent version, head to WGSN.com (site requires login).

Small, personal touches for comfortable girls’ club retail

Financial Times August 26/27 2006 Fiona Harkin goes shopping in Brazil, where the new trend – perhaps coming to a shop near you soon – is to make the customer feel at home. Carina Duek, São Paulo “It’s a small, cosy house, with a little backyard where I can hang out my clothes. There are […]


Brazilian swimwear: catwalk highlights

WGSN.com, August 14 2006 Swimwear was the highlight at both São Paulo Fashion Week (July 11-18) and Fashion Rio (June 6-11) in Brazil. WGSN reports on the key summer 2007 swimwear collections. Agua de Coco Agua de Coco Movimento A WGSN swimwear favourite this season at SPFW – where there were six swimwear collections shown […]

São Paulo Fashion Week highlights

WGSN, July 31 2006 São Paulo Fashion Week hosted a tropical-minimalist summer for 2007. Hosted in the Oscar Niemeyer-designed Bienal, the interior was decorated with a colourful “Africa Remix” theme in a nod to the continent’s role in Brazil’s history. Neon V.ROM WGSN Lounge Although the clashing prints and patterns that we’ve come to expect […]

Brazil’s rainbow revolution

Financial Times, February 25/26 2006 Fashion editors are now making their pilgrimage to the latest round of catwalk shows sniffing, like truffle-hunting pigs, for trends. Yet on the periphery of this grand touris a series of smaller gatherings, from the Tokyo Collections to Kuala Lumpur Asia fashion weeks. And although many of these are often […]


Stores that trade on club style

Financial Times September 18 2004 Fiona Harkin reveals the ways in which global retailers are using a personal touch (lychee martini, madam?) to attract the jet set buyer. It’s 1am in São Paulo and the barman slides another lychee martini over my way with a wink. All around me in the basement restaurant are Beautiful […]

Give it a more sensible title here

But it’s Brazil for bikinis

Financial Times June 26/27 2004 “For me, the one-piece looks sexiest on a woman, especially when she is moving,” says Amir Slama, the man behind one of the most successful Brazilian swimwear labels, Rosa Chá. “But the two-piece bikini is far more practical.” He’s got a point – the one-piece swimsuit requires effort. It demands […]